If you’ve been grinding away at your music, wondering how to turn passion into a paycheck, Music Business Unlocked by Steve Virginia is your backstage pass to making it happen. With more than 20 years of industry experience as an artist, manager, and creative, Virginia strips away the industry jargon and gets straight to what works — so you can build a career that pays.
From Talent to Income: The No-Gatekeeper Guide
Forget waiting for a big break or begging industry insiders for a shot. Music Business Unlocked hands you the same playbook managers and labels use — except this time, you’re in control. Whether you’re trying to book your first tour, drop merch, release your next single, or finally figure out your branding, Virginia’s approach is built on practical, step-by-step strategies.
“You don’t need a manager yet. You need this,” says Virginia.
What’s Inside
Virginia covers the core of a manager’s job — all in a way you can run yourself until you’re ready to hire a team. Inside, you’ll get game plans for:
Touring & Booking – From local gigs to regional runs
Merchandising & Distribution – How to turn merch into real revenue
Recording & Release Strategy – Drop music the smart way, not the “hope for the best” way
Social Media Management & Content Scheduling – Stay consistent and relevant
Monetization Systems – Multiple income streams from one brand
Brand Growth, PR & Marketing – Expand your reach without draining your wallet
Financial Planning & Retirement for Artists – Build a future you can actually live on
Mental & Physical Wellness – Stay healthy while staying booked
UGC & Brand Partnerships – Make extra income from your identity, even outside music
And that’s just the start.
More Than a Program — A Community
Hosted on Skool, Music Business Unlocked is also a growing hub where artists can learn, share, and collaborate. You’ll get real feedback from other musicians in the trenches, plus direct guidance from Virginia himself.
Special Offer for Early Members
The first 50 spots are free forever — not a trial, not a gimmick. After that, memberships are $29.99/month, still a fraction of what you’d pay for even one month of management.
Why This Matters for Independent Artists
In an era where gatekeepers still call too many shots, this isn’t just about learning the ropes — it’s about owning them. OohYeah shares Virginia’s mission: to put power back in the hands of artists, giving them the tools to build sustainable, commission-free careers.
Unlock Your Music Career Today
Stop waiting for permission. Start building the career you deserve.
Join now before the 50 free lifetime spots are gone: https://www.skool.com/music-business-unlocked-5399/about
